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Last active February 11, 2026 09:53
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Nike SB's On Tap ad campaign with transparent plexiglass ramps and flourescent lighting.
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nike-on-tap-ads.md

Back in 2004 Nike SB produced an ad campaign, that appeared in Transworld Skateboarding magazine, featuring transparent plexiglass skate ramps and obstacles illuminated with colored florescent lights. The skaters did tricks over these obstacles while not having the best visibility of the obstacles they were skating. The difficulty of skating these obstacles added to the already awesome visual effect to create a unique and artful series of skate photos like no other. Enjoy!

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