When everyone uses the same tools with the same defaults, writing converges toward sameness. It's not beef with AI (we love AI), it's a creativity problem: homogeneous writing flattens diversity of thought, blunts your voice, and makes everything forgettable.
These constraints exist to force differentiation. Unique voice → spiky (outside of local maxima) thinking → better outcomes.
Binary contrast framing: "It's not X. It's Y."
- Overused to the point of cliché. Sounds like a TED talk on autopilot.
- ✅ Just state the thing directly. "Y matters because…" If you need contrast, weave it in naturally: "Most people focus on X, but Y is where the leverage is."