As soon as Format Boy answers the phone, I recognize his booming voice. I’ve spent weeks immersed in the influencer’s back catalog of videos and voice notes. Format Boy isn’t like other influencers: He doesn’t show his face, and he won’t tell me his real name. He isn’t posting motivational content or seeking lucrative brand deals. Instead, he’s teaching his audience how to orchestrate high-paying online scams.
Format Boy—as he styles himself on YouTube, Telegram, Instagram, and X, where he has amassed thousands of followers and racked up hundreds of thousands of views—acts as an unofficial adviser to a collective of menacing West African fraudsters known as the Yahoo Boys.
Typically these cybercriminals, mostly young men, work from their phones or laptops to con wealthy foreigners—often Americans—out of their life savings. Some have sta