customer-journeys.md

Ken Customer Journeys

Purchase experience

1. View experience

Visits /read/:article_id

fbq.track('ViewContent', {
  content_category: 'experience',
  content_type: 'product',
  content_name: 'Jörg Krenmayr: Hart vs. Weich',
  content_ids: ['f8cfe767-a299-4822-9707-4bcc3dfa2fc1'],
  currency: 'EUR',
  value: 31.41
})

2. Start checkout

Visits /purchase/:article_id and clicks on Purchase.

fbq.track('InitiateCheckout', {
  content_category: 'experience',
  content_ids: ['f8cfe767-a299-4822-9707-4bcc3dfa2fc1'],
  num_items: 1
  currency: 'EUR',
  value: 31.41
})

3. Purchase completed

After payment has been processed.

fbq.track('Purchase', {
  content_ids: ['f8cfe767-a299-4822-9707-4bcc3dfa2fc1'],
  content_type: 'product'
  content_name: 'Jörg Krenmayr: Hart vs. Weich',
  currency: 'EUR',
  num_items: 1
  value: 31.41
})

Become an author

1. View become an author page

Visits /read/become-an-author

fbq.track('ViewContent', {
  content_category: 'authoring',
  content_name: 'Mitmachen',
  content_type: 'product_group',
  content_ids: ['authoring'],
})

2. Looked at the form

Clicked on 'Autor werden'. Shown a serious interest to be come an author. So we call those a 'Lead' from now on.

fbq.track('Lead')

3. Application submitted

fbq.track('SubmitApplication')

Send a message

When a reader sends a private message to the author with feedback or questions.

fbq.trackCustom('SendMessage', { readerUserId, authorUserId, articleId })

Creates a recommendation

When a reader writes a recommendation for an experience they 'really liked'.

fbq.trackCustom('CreateRecommendation', { recommendationId, readerUserId, authorUserId, articleId })