This is a summary of a YouTube video featuring James Dickerson (The Boring Marketer) demonstrating how to build a complete marketing system using Claude Code, MCPs, and skills. Watch the original video
This masterclass demonstrates how to use AI tools, specifically Claude Code, to create a complete marketing system in one sitting. James Dickerson walks through building landing pages, lead magnets, ad creatives, and SEO content using skills, MCPs (Model Context Protocol), and voice prompting—all from a single terminal. The session covers everything from market research to traffic generation, showing how to automate marketing workflows that traditionally required agencies and significant budgets.
Overview of vibe marketing and what viewers will learn: how to use MCPs, skills, and Claude Code to build marketing assets like ads and lead magnets.
The importance of deep research before creating marketing assets. James emphasizes spending up to an hour on research using Perplexity MCP, Firecrawl, and Playwright before any content creation.
Live demonstration of using Perplexity MCP to research AI marketing agency competitors, identify market gaps, and understand the competitive landscape.
How to use the positioning angles skill to find optimal market positioning, including transformation frameworks, competitive landscape analysis, and unique mechanisms.
Creating checkpoints with task-based agents for specialized reviews, and using the orchestrator skill to determine next steps when you're uncertain about direction.
Training skills on classic copywriters (Eugene Schwartz, Claude Hopkins) updated for modern internet marketing to generate high-converting copy.
Using Playwright MCP for browser automation to capture competitor screenshots, analyze their websites, and gather design inspiration without manual screenshot management.
Implementing Anthropic's frontend design skill to create landing pages that avoid typical AI aesthetics (purple gradients, rounded corners, emojis).
Using the lead magnet skill to generate multiple concepts (calculators, PDFs, audits, playbooks) and selecting the highest-converting option.
Building an interactive five-minute marketing audit directly into the landing page as a modal, creating a tool-based lead magnet with high perceived value.
Creating programmatic video ads using Remotion in Claude Code—generating multiple size formats (landscape, square, vertical) for different ad platforms, all for free.
Using the keyword research skill to identify programmatic SEO opportunities targeting local markets and creating optimized landing pages.
Developing both organic (SEO content) and paid (ad campaigns) traffic strategies using DTC ad frameworks adapted for boring local businesses.
Not all skills are created equal—expert-created skills with the last 10-20% of specialized knowledge make a massive difference in output quality.
- Research Before Creation: Spend significant time (up to an hour) doing research with Perplexity MCP and Playwright before creating any marketing assets to avoid "AI slop"
- Skills Are Instruction Manuals: Skills function as detailed instruction manuals for AI agents, encoding expert knowledge and frameworks for consistent, high-quality outputs
- Stack Skills Strategically: Layer multiple skills (positioning → copywriting → design → lead magnets) to build comprehensive marketing systems
- Essential MCP Stack: Perplexity (research), Firecrawl (web scraping), and Playwright (browser automation) cover most marketing needs
- Voice + Terminal = Efficiency: Using WhisperFlow for voice prompting in Claude Code dramatically speeds up workflows
- Test at Scale: Create 20+ landing page variations and 20+ ad variations to become a "testing machine" and find winning combinations
- Tools Over Content: Lead magnets with higher perceived value (interactive calculators, audits) convert better than static PDFs
- DTC Insights for All: Study direct-to-consumer e-commerce ad strategies—they spend the most and discover the best-performing hooks and formats
- Cost Efficiency: A $200/month Claude Code subscription handles extensive usage, replacing expensive agency fees (typically $5,000-$10,000/month)
- Expert Knowledge Matters: The last 10-20% of expert perspective built into skills creates outputs that generic AI cannot replicate
- Set Up Essential MCPs: Install Perplexity, Firecrawl, and Playwright MCPs as your foundation for marketing research and content creation
- Create Core Skills: Build or acquire skills for positioning angles, direct response copywriting, lead magnets, and content creation
- Build Orchestration Skill: Create a master orchestration skill that helps you navigate which skills to use and when
- Start With Research: Before any campaign, spend 30-60 minutes using Perplexity MCP to understand your market, competitors, and gaps
- Use Voice Prompting: Implement WhisperFlow or similar voice-to-text tools to dramatically speed up your prompting workflow
- Install Remotion: Set up Remotion using their free GitHub repository to create programmatic video ads at scale
- Create Multiple Variations: Don't stop at one landing page or ad—create 10-20 variations to test different angles and messaging
- Apply Frontend Design Skill: Use Anthropic's frontend design skill to avoid typical AI design patterns and create distinctive brand aesthetics
- Build Tool-Based Lead Magnets: Create interactive calculators or assessments instead of static PDFs for higher perceived value
- Study DTC Frameworks: Analyze direct-to-consumer e-commerce ads through Facebook ad library to extract winning formats and adapt them to your niche
🤖 This summary demonstrates vibe marketing in action—created using AI tools to extract maximum value from educational content.