Ads → Landing Page → Email Sequence → Offers
Skills Pack — $199 https://thevibemarketer.com/skills
Bundle (Skills + Community) — $298 https://thevibemarketer.com/bundle
Community Only — $199/year https://thevibemarketer.com/community
https://thevibemarketer.com/playbook
For Founders — "Fire Your Agency. Keep The Results." https://thevibemarketer.com/playbook-founders
- Headline: Fire Your Agency. Keep The Results.
- Angle: Replace $10k/month agency spend with a system you own
- CTA: Stop Paying Agencies
- Use with: The Non-Marketer ad, The $443k Playbook ad
For Solopreneurs — "One Person. Full Team Output." https://thevibemarketer.com/playbook-solopreneurs
- Headline: One Person. Full Team Output.
- Angle: Full marketing stack, no hires, no dependencies
- CTA: Be My Own Team
- Use with: The Gift Hook ad, The Challenge ad
For Marketers — "Do In Hours What Takes Your Team Weeks." https://thevibemarketer.com/playbook-marketers
- Headline: Do In Hours What Takes Your Team Weeks.
- Angle: Methodology beats prompting, career advancement
- CTA: Level Up Now
- Use with: The Honest Skeptic ad, The Proof Montage ad
For Career Changers — "No Degree. No Experience. Get Hired Anyway." https://thevibemarketer.com/playbook-career-change
- Headline: No Degree. No Experience. Get Hired Anyway.
- Angle: Build a portfolio of real marketing work in weeks
- CTA: Start My Marketing Career
- Use with: Broad targeting ads, The Gift Hook ad
For Agency Owners (Starting) — "17 Skills = Your Entire Service Menu." https://thevibemarketer.com/playbook-agency-start
- Headline: 17 Skills = Your Entire Service Menu.
- Angle: Launch with a full service offering from day one
- CTA: Get The Agency Playbook
- Use with: The $443k Playbook ad, The Non-Marketer ad
For Agency Owners (Scaling) — "Same Quality. Half The Headcount." https://thevibemarketer.com/playbook-agency-scale
- Headline: Same Quality. Half The Headcount.
- Angle: Deliver faster, improve margins, scale without hiring
- CTA: Scale My Delivery
- Use with: The Proof Montage ad, The $443k Playbook ad
Free Playbook (Post-Signup) https://thevibemarketer.com/vibe-marketing-playbook.html
Free DR Copy Skill Download [LINK TO DR SKILL FILE]
6 ad packages for cold traffic → Free Playbook + Free DR Copy Skill
Target: Broad — marketers, founders, solopreneurs
Hook (0-3 sec):
"I'm giving away a $49 skill for free."
Body:
Not a prompt. Not a template. An actual Claude skill that writes direct response copy like Ogilvy, Schwartz, and Halbert had a baby and it learned to use AI.
This skill sells for $49. You get it free.
Upload it once. It's yours forever.
I spent 18 months building this. Testing it against $443k in revenue. Refining it until the output actually converts.
Free playbook. Free skill. Link in bio.
CTA:
"Grab it before I come to my senses."
Primary Text:
I'm giving away a $49 skill for free.
Not a prompt. Not a template. A Claude skill that writes direct response copy like Ogilvy, Schwartz, and Halbert combined.
Upload it once. It's yours forever.
Free playbook + the $49 skill: [LINK]
Headline: Free: $49 Skill + Playbook Description: The methodology behind $443k in revenue
- "I'm giving away a $49 skill for free."
- "This $49 Claude skill is yours for free."
- "Free: The skill that made me $443k (normally $49)"
- "I'm about to make copywriters very angry."
- "This isn't a prompt. It's 100 years of methodology."
Target: Founders, technical solopreneurs, developers building products Landing Page: playbook-founders
Hook (0-3 sec):
"Fire your agency. Keep the results."
Body:
You're paying $10k/month for landing pages, emails, and ad copy. What if you could do all of that yourself — in hours?
I built a system that gives Claude actual methodology. Not "write me copy." Real frameworks. The same stuff agencies charge thousands for.
Now I get agency-quality output whenever I need it. $443k in revenue. $0 to agencies.
Free playbook. Plus a $49 skill that writes copy like Ogilvy — also free. Link below.
CTA:
"Stop paying agencies."
Primary Text:
Fire your agency. Keep the results.
You're paying $10k/month for what AI can do in hours — if you give it the right methodology.
I built $443k in revenue. $0 to agencies.
Free playbook + $49 skill (also free): [LINK]
Headline: Fire Your Agency. Keep The Results. Description: $443k with $0 to agencies. Here's how.
- "Fire your agency. Keep the results."
- "I pay $0/month to agencies. Here's what I use instead."
- "$10k/month to agencies? There's a better way."
- "Built a $443k business. $0 to agencies."
- "What if you could do what your agency does — in hours?"
Target: Marketers burned by AI tools, "I've tried this" crowd Landing Page: playbook-marketers
Hook (0-3 sec):
"Do in hours what takes your team weeks."
Body:
You've probably tried AI for marketing. Generic headlines. Bland copy. Output you had to completely rewrite.
Here's the problem: prompts don't work. Methodology does.
So I built skills loaded with 100 years of direct response science. Ogilvy. Schwartz. Halbert. The frameworks behind billions in sales.
Now the output converts. Not just exists — converts.
Free playbook. Plus a $49 copywriting skill — also free. Test it against your best prompt.
CTA:
"Methodology beats prompting. Every time."
Primary Text:
Do in hours what takes your team weeks.
Generic AI copy? That's because prompts don't work. Methodology does.
I built a skill loaded with 100 years of direct response science. Now AI writes copy that actually converts.
Free playbook + $49 skill (free): [LINK]
Headline: Methodology Beats Prompting. Every Time. Description: The $49 skill that changes AI copy forever.
- "Do in hours what takes your team weeks."
- "Prompts don't work. Methodology does."
- "Your AI copy sounds like everyone else's. This doesn't."
- "AI doesn't know marketing. Until you teach it methodology."
- "While everyone else struggles with prompts, you'll ship campaigns."
Target: Proof-motivated buyers, skeptics who need numbers Landing Page: playbook-agency-scale or generic
Hook (0-3 sec):
"$443k. $0 to agencies."
Quick cuts:
"One landing page. 8.2% conversion rate."
"Email sequence. 47% open rate."
"2,800 marketers using this."
[Testimonial flash] "Went from struggling with AI to agency-quality work in days."
[Testimonial flash] "These skills changed how I approach marketing entirely."
"Same methodology. Free. Plus a $49 skill — also free."
CTA:
"Free playbook. $49 skill. Link below."
Primary Text:
$443k in revenue. $0 to agencies. 8.2% landing page conversion. 47% email open rates. 2,800+ marketers using this.
The same methodology — free. Plus a $49 copywriting skill — also free.
Playbook + skill: [LINK]
Headline: $443k. $0 to Agencies. Description: Free playbook + $49 skill (free). Test it yourself.
- "$443k. $0 to agencies."
- "2,800 marketers. Same methodology. Free."
- "8.2% conversion rate. $49 skill. Free."
- "From struggling with AI to agency-quality in days."
- "Same quality. Half the headcount. Here's how."
Target: Skeptical competents, solopreneurs who think they prompt well Landing Page: playbook-solopreneurs
Hook (0-3 sec):
"One person. Full team output."
Body:
You don't need to hire. You don't need contractors. You need a system.
Take this $49 skill I'm giving away free. Upload it to Claude. Ask it for positioning angles on your product.
Compare that to what you'd normally get.
The difference isn't better prompting. It's methodology. 100 years of direct response science, now running through AI.
Be your own marketing team.
CTA:
"Free playbook. $49 skill. Prove me wrong."
Primary Text:
One person. Full team output.
Take this $49 skill (free). Upload it to Claude. Run it against your best prompt.
The difference isn't better prompting. It's methodology.
Free: [LINK]
Headline: Be Your Own Marketing Team Description: $49 skill. Free. Test it yourself.
- "One person. Full team output."
- "Be your own marketing team."
- "Run this against your best prompt. I'll wait."
- "Stop hiring. Start shipping."
- "You don't need a team. You need a system."
Target: Broad — results-driven marketers, founders, solopreneurs, agency owners Landing Page: playbook-founders or playbook-agency-start
Hook (0-3 sec):
"$443k. One playbook. Free."
Body:
Not theory. Revenue. Campaigns that converted. Landing pages that worked. Email sequences with 47% open rates.
Now I'm giving it away for free.
The playbook shows you the methodology — research, positioning, copy, creative. The full stack.
Plus a $49 Claude skill that executes it — also free. Upload once, it's yours forever.
18 months of building. $443k in revenue. Yours in 2 minutes.
CTA:
"Free playbook. $49 skill. Link below."
Primary Text:
$443k in revenue. This is the playbook.
Not theory. Landing pages that converted. Email sequences with 47% open rates.
Now it's free. Plus a $49 Claude skill that executes the methodology — also free.
Get both: [LINK]
Headline: The $443k Playbook + $49 Skill (Free) Description: Upload once. Yours forever.
- "$443k. One playbook. Free."
- "$443k in revenue. $0 to agencies. Here's the playbook."
- "The playbook behind $443k — free."
- "17 skills = your entire marketing stack."
- "Every skill = a service you can sell."
- Run 5 hooks per package (30 total hooks)
- Budget: $50/day spread across all
- Goal: Identify top 3 performing hooks by CTR
- Run top 3 hooks in video vs static
- Budget: $100/day on winners
- Goal: Identify best format per hook
- Scale winners, introduce runner-up packages
- Budget: $200/day on proven performers
- Goal: Build creative diversity for algorithm
| Persona | Best Package | Landing Page | Primary Hook |
|---|---|---|---|
| Broad Cold | The Gift Hook | Generic | "$49 skill for free" |
| Technical Founders | The Non-Marketer | founders-v2 | "Fire your agency" |
| AI-Frustrated Marketers | The Honest Skeptic | marketers-v2 | "Methodology beats prompting" |
| Solopreneurs | The Challenge | solopreneurs-v2 | "One person. Full team output." |
| Agency Starters | The $443k Playbook | agency-start-v2 | "17 skills = service menu" |
| Agency Scalers | The Proof Montage | agency-scale-v2 | "$443k. $0 to agencies." |
| Career Changers | The Gift Hook | career-change-v2 | "$49 skill for free" |
| Proof-Seekers | The Proof Montage | Generic or agency-scale-v2 | "$443k. $0 to agencies." |
Playbook Landing Page — Free lead magnet
Badge: FREE · 8-PART SYSTEM
Headline: The Complete AI Marketing Playbook
Subtitle: 17 skills. 6 frameworks. 4 business types. Every prompt, output, and traffic strategy documented. The system behind $443k in revenue.
Form Title: Get instant access to the playbook
CTA Button: Get the Free Playbook →
Micro-proof: Join 2,800+ marketers using this system. No spam ever.
Success State:
You're in! Click below to open your playbook. Check your email for future updates. [Open the Playbook →]
Label: What You'll Get Headline: 8 Parts. Zero Fluff.
Feature 1: 6 Core Frameworks Initial Research, Expert Review, 5-Stage Build, Decision Framework. The thinking behind the doing.
Feature 2: 17 Skills Documented Strategy, copy, and AI creative skills. From Brand Voice to AI Video Generation. See how each one works.
Feature 3: 4 Business Use Cases Info/Education, Agency, E-commerce, SaaS. Specific skill stacks and strategies for each business type.
Feature 4: Traffic Strategies SEO, Paid, Organic — all tied to specific skills. Not generic advice. Actual implementation paths.
Feature 5: Ready-to-Use Prompts Copy-paste prompts for every phase. Research, positioning, copy, creative — all documented.
Feature 6: The Tool Stack Claude Code, MCPs, Perplexity, Firecrawl, Glif. Every tool we use and why.
Stat: $443k Label: in revenue built with this exact methodology
Description: Not theory. This is the complete system we used to build The Vibe Marketer — from research to revenue. Every framework, every skill, every decision documented.
Label: 17 Skills Covered Headline: Strategy · Copy · Creative
Skills List:
- Brand Voice
- Positioning Angles
- Keyword Research
- Lead Magnet
- Direct Response Copy
- Email Sequences
- SEO Content
- Content Atomizer
- AI Image Generation
- AI Product Video
- AI Talking Head
- Frontend Design
Headline: Get the Complete System
Subtitle: 8 parts. 17 skills. 6 frameworks. 4 business types. One email.
CTA Button: Get Free Access →
10 emails. 12-14 days. Free skill activation → Full system conversion.
| # | Day | Subject | Goal |
|---|---|---|---|
| 1 | 0 | Your playbook + a gift | Deliver skill, trigger activation |
| 2 | 1 | Did you run it? | Push first use, show the difference |
| 3 | 3 | What just happened | Explain why it worked (methodology) |
| 4 | 5 | "I don't know where to start" | Introduce the Orchestrator |
| 5 | 7 | What people are building | Social proof + transformation |
| 6 | 8 | The full system (if you want it) | Pitch both offers |
| 7 | 9 | The real math | ROI + value breakdown |
| 8 | 10 | "Can't I just prompt better?" | Objection handler |
| 9 | 11 | Last email about this | Final pitch + anti-vision |
| 10 | 14 | Quick question | Feedback + late converts |
Send: Immediately after signup Subject: Your playbook + a gift Preview: Something extra inside
Your playbook: [LINK]
And something extra.
I'm giving you one of my marketing skills — the Direct Response Copy skill. This skill sells for $49. You're getting it free.
It's the same one I use to write landing pages, emails, and sales copy. Upload it once. It's yours forever.
Here's what to do:
- Download the skill: [LINK TO DR SKILL]
- Upload it to Claude (drag and drop into a new chat)
- Say: "Write a landing page for [your product/service]"
That's it. Two minutes.
The output won't look like what you're used to from AI. It won't sound corporate. It won't read like a chatbot wrote it.
It'll read like copy that sounds like Ogilvy, Schwartz, and Halbert had a baby and it learned to use Claude. 100 years of direct response methodology baked in. Not prompts. Frameworks.
Try it tonight. I want to hear what you think.
— James
P.S. The playbook shows you the system. The skill lets you execute it. Start with the skill — you'll see the difference immediately.
Send: Day 1 Subject: Did you run it? Preview: The difference is immediate
Quick check.
Did you upload the Direct Response Copy skill and run it?
If not, here's the fastest test:
Open Claude. Upload the skill. Type:
"Write a landing page hero section for [what you sell]. Focus on the transformation, not the features."
Run it.
Now open a new chat WITHOUT the skill loaded. Type the exact same thing.
Compare.
The first output will have rhythm. Specificity. Hooks that pull you in. The second will be... fine. Generic. Forgettable.
That's the difference between prompts and methodology.
A prompt is an instruction. A skill is a framework. The prompt says "write copy." The skill says "here's how the best copywriters in history approached this — now write it."
One person told me: "I write copy for a living, so I was skeptical. But the DR skill alone saves me from spoon-feeding Claude fundamentals every time."
Try the comparison. You'll feel it.
— James
Send: Day 3 Subject: What just happened Preview: It's not magic. It's methodology.
If you ran that skill, you probably noticed something.
The output didn't sound like AI. It sounded like someone who actually knows how to sell.
Here's why.
That skill isn't a fancy prompt. It's 100 years of direct response science — the same frameworks that have generated billions in sales — compressed into a format Claude can execute.
What's actually in there:
- How to match your headline to exactly where your customer is mentally (not "aware" vs "ready to buy" — five distinct levels, each requiring different copy)
- Why specificity beats claims ("22 hours saved" converts better than "saves time")
- The psychology of why people actually buy — and how to write to it
- 50+ patterns that make AI copy obvious (and how to avoid all of them)
- The "So What Chain" — digging past features to the emotional payoff where decisions happen
This is methodology that's generated billions. Not theory. Not best practices. Frameworks from people who tested obsessively until they knew what actually converts.
This is why skills beat prompts.
You could learn all this yourself. Research the frameworks. Synthesize them. Build your own skills.
I did. It took 18 months. And I used it to generate $443k in revenue.
Or you could skip that part.
Tomorrow I'll show you how the full system works — including the skill that ties everything together.
— James
Send: Day 5 Subject: "I don't know where to start" Preview: You don't have to
The #1 thing I hear:
"I don't know marketing. I don't know what to do first. There's too much to figure out."
I built something for that.
It's called the Orchestrator.
Think of it as a CMO in your pocket.
You tell it what you're trying to do — "I need leads" or "I need to launch this product" or "my marketing isn't working."
It asks the right questions. Diagnoses your situation. Then prescribes exactly which skills to use, in what order, with what inputs.
Example:
You say: "I need to build an email list for my coaching business."
Orchestrator responds:
"Before we write anything, let's nail your positioning. Run the Positioning Angles skill — here's what to input. Then we'll create your lead magnet concept. Then the landing page copy. Then the email sequence that converts subscribers to clients."
Each skill's output feeds into the next. You're not juggling 10 things. You're building one thing at a time, in the right order.
You don't need to know marketing. You need a system that knows it for you.
One person told me: "These skills changed how I approach marketing entirely. It's not just prompts — it's a complete methodology you can deploy immediately."
That's what the Orchestrator unlocks. You've tried one skill. Imagine 17 of them, guided by AI that thinks like a strategist.
More on the full system in a couple days.
— James
P.S. The skill you already have (Direct Response Copy) is what the Orchestrator routes you TO when it's time to write. Positioning → Lead Magnet → Copy → Emails. That's the sequence. The Orchestrator just makes sure you never skip steps.
Send: Day 7 Subject: What people are building Preview: Agencies. Products. Revenue.
Quick look at what's actually happening:
Brian built it into his AI agency: "These Claude Skills have become a core part of my CMO agent. If you're serious about building with AI, this is an easy yes."
Alex made them foundational: "The Skills are the single most impactful purchase I've made, period. They are foundational to everything I've built so far."
Zach went from struggling to shipping: "I went from struggling with AI outputs to producing agency-quality work in days. The skills pack is like hiring a marketing team that never sleeps."
Dima transformed his outreach: "Applying even one skill from this pack transformed my outreach. The positioning skill alone is worth 10x the price."
William changed how he works: "It's not just prompts — it's a complete methodology you can deploy immediately."
These aren't people who bought something and forgot about it.
They're building agencies. Launching products. Shipping campaigns in hours instead of weeks. Operating at a level that used to require a team.
2,800+ practitioners. Same methodology. Different businesses, same transformation.
One person doing what used to take five.
Tomorrow I'll show you how the full system fits together — and how to get it.
— James
Send: Day 8 Subject: The full system (if you want it) Preview: 17 skills. One methodology. Complete execution.
You've used one skill.
Here's what the full system looks like:
Research & Strategy
- Keyword Research — find what to write about
- Positioning Angles — find what makes you different
Copy & Content
- Direct Response Copy — landing pages, emails, sales copy (you have this one)
- SEO Content — articles that rank AND read like a human wrote them
- Email Sequences — welcome series, nurture, conversion
- Newsletter — content that builds authority
- Content Atomizer — turn one piece into platform-specific posts
Creative
- AI Product Photography — professional product shots
- AI Social Graphics — thumbnails, social images, ad creative
- AI Video — product videos, talking heads
The Glue
- Orchestrator — the CMO layer that guides everything
- Brand Voice — define how you sound, use it everywhere
17 skills. One system. Complete marketing execution.
Research. Positioning. Copy. Creative. Distribution. The full stack.
Not "better prompts." Leverage.
Two ways to get it:
The Skills — $199
17 skills. Upload once. Execute the full marketing stack yourself.
You've seen what one skill does. This is all of them, designed to work together.
[GET THE SKILLS — $199 →] https://thevibemarketer.com/skills
The Bundle — $298 ← Most transformational
Skills + 1 year in the Community.
Here's what the community actually includes:
- 2x live sessions/month — Training, feedback, Q&A. Bring your projects.
- 4+ workshops/month — Deep dives into specific skills. This month: building marketing agents with Claude.
- Office hours with me — Drop in, get help, share wins.
- Claude Code training — Our main pillar. Basics to advanced.
- n8n automation templates — Build systems that run while you sleep.
- 2,800+ practitioners in 50+ countries — The room where AI marketing gets figured out first.
Plus: Members get Skills at 50% off ($99). So you're getting the community ($199) + skills ($99) = $298 total.
The Skills give you the tools. The Community gives you the training, the feedback, and the room where this keeps evolving.
[GET THE BUNDLE — $298 →] https://thevibemarketer.com/bundle ← NEW PAGE CREATED
Which one?
Just want the tools → Skills at $199
Want tools + live training + the room → Bundle at $298
— James
P.S. You already have the best copywriting skill I've built. If that output impressed you, imagine having the complete system.
Send: Day 9 Subject: The real math Preview: What's one campaign worth?
Quick math:
The Skills — $199
17 skills = $11.70 each.
A brand strategist charges $2,000-5,000. A copywriter charges $500-2,000 per page. A CMO consultant charges $3,000-10,000.
You're getting the methodology they use — executable on demand, forever.
The Bundle — $298
Skills at 50% off ($99) + Community ($199).
Here's what that $199/year includes:
- 24+ live training sessions/year
- 48+ workshops/year (one workshop elsewhere = $200+)
- Office hours with direct feedback
- Claude Code training from basics to advanced
- Automation templates ready to deploy
- 2,800+ practitioners sharing what's working right now
The skills give you the tools. The community gives you the training, the feedback, and 6 months of lead time on everyone else.
The opportunity math:
What's one landing page that converts worth to your business?
What's one email sequence that turns subscribers into customers worth?
What's staying ahead while AI changes everything worth?
If any of this helps you ship ONE campaign that works — you've made the money back. Everything after is margin.
Skills — $199 → The tools. https://thevibemarketer.com/skills
Bundle — $298 → The tools + live training + the room. (If you're serious, this is the move.) https://thevibemarketer.com/bundle
— James
Send: Day 10 Subject: Can't I just prompt better? Preview: You could. But you won't.
I get this question:
"Can't I just write better prompts instead of buying skills?"
Short answer: Yes.
Real answer: You probably won't.
Here's the difference.
A prompt: "Write me a landing page for my product."
A skill: "Here's exactly how headlines that convert are structured. Here's the psychology of why people buy. Here's how to match your copy to where your customer actually is mentally. Here's 50 patterns that make AI copy obvious — avoid all of them. Now write the page."
The prompt gives you generic output because Claude has no framework.
The skill gives you output built on frameworks that have generated billions in sales — the same principles behind every landing page, email, and ad that actually converted.
Could you research all this yourself? Build your own skills?
Absolutely. That's what I did.
18 months of building. These exact frameworks have generated $443k in revenue for me. Now they're built into skills you can deploy in minutes.
Or you could figure it out yourself.
$199 for the methodology. $298 if you want the community where it keeps evolving.
[GET THE SKILLS →] https://thevibemarketer.com/skills
[GET THE BUNDLE →] https://thevibemarketer.com/bundle
— James
P.S. The skill you already have took me 3 months to build. The full pack is 17 of those.
Send: Day 11 Subject: Last email about this Preview: Then back to building
Last one about the skills for a while.
Here's what you're choosing between:
Option A: Keep doing what you're doing.
Tweak prompts. Get generic output. Watch others ship faster. Spend weeks on campaigns that should take hours.
That's fine. The playbook is yours. The free skill is yours. You can figure it out from there.
Option B: Get the full system.
17 skills. The CMO layer that guides you. The complete marketing stack — research, positioning, copy, creative, distribution — executable on demand.
One person. Full team output. Hours, not weeks.
Skills — $199 The tools. 17 skills. Upload once, deploy forever. https://thevibemarketer.com/skills
Bundle — $298 ← If you're serious The tools + live training + the room. Skills at 50% off + 24 live sessions/year + 48 workshops/year + office hours + 2,800 practitioners building together. https://thevibemarketer.com/bundle
The skills give you the tools. The community gives you the training, the feedback, and the edge.
A year from now, you'll either have a system that compounds — or you'll still be experimenting.
The methodology works. You've experienced one skill. This is all of them — plus the room where it keeps evolving.
— James
P.S. After this, back to regular content. No more pitching. But if you're serious about building with AI, this is the system that makes it work.
Send: Day 14 (Non-buyers only) Subject: Quick question Preview: Genuinely curious
Hey,
You didn't grab the Skills or Bundle.
Totally fine — the playbook and free skill are yours regardless.
But I'm curious. What held you back?
- Timing not right?
- Price?
- Already have something that works?
- Not sure it's for you?
- Something else?
Hit reply and let me know. I read everything, and it helps me understand what would actually be useful.
No pitch here. Just curious.
— James
Revenue & Results:
- $443k personal revenue from this methodology
- $0 spent on agencies
- 8.2% landing page conversion rate
- 47% email open rates
Product Metrics:
- 18 months building these skills
- 2,800+ community members in 50+ countries
- 17 skills total ($11.70 per skill)
- $49 value for free DR Copy skill
- 100 years of direct response science baked in
- 50+ AI tells the skills avoid
Community Value:
- 24+ live sessions/year
- 48+ workshops/year
- Office hours with direct feedback
- Claude Code training basics to advanced
Brian: "These Claude Skills have become a core part of my CMO agent. If you're serious about building with AI, this is an easy yes."
Alex: "The Skills are the single most impactful purchase I've made, period. They are foundational to everything I've built so far."
Zach: "I went from struggling with AI outputs to producing agency-quality work in days. The skills pack is like hiring a marketing team that never sleeps."
Dima: "Applying even one skill from this pack transformed my outreach. The positioning skill alone is worth 10x the price."
William: "It's not just prompts — it's a complete methodology you can deploy immediately."
Value Anchors:
- "This $49 skill is free with your playbook."
- "Ogilvy, Schwartz, and Halbert had a baby and it learned to use Claude."
- "$443k. $0 to agencies."
- "100 years of direct response methodology."
Transformation Language:
- "Not prompts. Methodology."
- "One person. Full team output."
- "Fire your agency. Keep the results."
- "Do in hours what takes your team weeks."
- "Same quality. Half the headcount."
- "17 skills = your entire service menu."
- "No degree. No experience. Get hired anyway."
Core Promises:
- "Hours, not weeks."
- "Upload once. Yours forever."
- "AI becomes your CMO."
- "Execute the full stack."
- "The tools + the training + the room."
- "Skills give you the tools. Community gives you the edge."
- "Test it against your best prompt. I'll wait."
- "Methodology beats prompting. Every time."
- "Stop hiring. Start shipping."
Before → After:
- Prompts → Methodology
- Generic output → Copy that converts
- Weeks to launch → Hours to launch
- Need a team → One person, full stack
- "I don't know marketing" → AI becomes your CMO
- Experimenting → Executing
- Figuring it out alone → Training, feedback, community
Skills — $199 one-time
- 17 skills
- Upload once, deploy forever
- Full marketing stack: research, positioning, copy, creative, distribution
- https://thevibemarketer.com/skills
Bundle — $298
- Skills at 50% off ($99)
- Community ($199/year):
- 2x live sessions/month
- 4+ workshops/month
- Office hours
- Claude Code training
- n8n templates
- 2,800+ practitioners
- https://thevibemarketer.com/bundle
Ad (6 packages)
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Landing Page (generic or persona-specific)
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Free Playbook + Free DR Copy Skill
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Email Sequence (10 emails, 14 days)
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Skills ($199) or Bundle ($298)
| Ad Package | Best Landing Page | Why |
|---|---|---|
| The Gift Hook | playbook (generic) | Broad appeal, matches generous framing |
| The Non-Marketer | playbook-founders | "Fire your agency" headline matches ad hook |
| The Honest Skeptic | playbook-marketers | "Methodology beats prompting" matches ad |
| The Proof Montage | playbook-agency-scale | "Same quality, half headcount" matches proof angle |
| The Challenge | playbook-solopreneurs | "One person, full team output" matches ad |
| The $443k Playbook | playbook-founders or playbook-agency-start | Revenue-focused, works for DIY founders or agency starters |
| Persona | Ad Package | Landing Page | Ad Hook | Landing Headline |
|---|---|---|---|---|
| Technical Founders | The Non-Marketer | playbook-founders | "Fire your agency. Keep the results." | Fire Your Agency. Keep The Results. |
| Marketers | The Honest Skeptic | playbook-marketers | "Do in hours what takes your team weeks." | Do In Hours What Takes Your Team Weeks. |
| Solopreneurs | The Challenge | playbook-solopreneurs | "One person. Full team output." | One Person. Full Team Output. |
| Agency Starters | The $443k Playbook | playbook-agency-start | "17 skills = your entire marketing stack." | 17 Skills = Your Entire Service Menu. |
| Agency Scalers | The Proof Montage | playbook-agency-scale | "Same quality. Half the headcount." | Same Quality. Half The Headcount. |
| Career Changers | The Gift Hook | playbook-career-change | "I'm giving away a $49 skill for free." | No Degree. No Experience. Get Hired Anyway. |
| AI-Frustrated | The Honest Skeptic | playbook-marketers | "Prompts don't work. Methodology does." | Do In Hours What Takes Your Team Weeks. |
| Metric | Target |
|---|---|
| Ad Hook CTR | 3%+ |
| Ad CPC (link click) | <$1.50 |
| Landing → Download | 40%+ |
| Skill Activation Rate | 30%+ |
| Email Open Rate | 40%+ |
| Email Click Rate | 5-8% |
| 14-day Purchase Rate | 8-12% |
Document compiled: January 2026 Last updated: January 26, 2026 — v2 landing pages, $49 skill value anchor added to ads Funnel: The Vibe Marketer — Playbook + Skills