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Created December 28, 2025 12:16
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LinkedIn Post - 2025-12-28 07:16
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half-the-ocean-is-robots-if-youre-getting-nibbled-by-parasites-build-a-cleani.md

Half the ocean is robots. If you’re getting nibbled by parasites, build a cleaning station instead. 🐟

I had my AI scout pull the public numbers - about half of open web traffic is automated, and a big slice is junk. You won’t beat that mess by summoning bots with magic keywords. You win by feeding the cleaner fish and starving the leeches.

Here’s the reef map, no fluff, use-today:

  • Make link previews irresistible - add Open Graph and Twitter Card tags on your site: title, description, image at 1200x630. Paste your link into X, Slack, WhatsApp. If the unfurl looks busted, bots won’t carry you anywhere.
  • Teach indexers your story - add Schema.org JSON-LD for Article or Video. Then run Google’s Rich Results Test. Cleaner data equals more eligible surfaces. Not sexy, but it compounds.
  • Look like real news when you are news - byline, date, author page, stable URL, RSS. Aggregator bots don’t guess; they sniff structure.
  • Feed AI crawlers clean protein - fast page, simple layout, alt text, clear headings. If your images 404 or the page is slow, they bounce.
  • Turn on the bug spray - Instagram Hidden Words, TikTok Creator Care + keyword filters, YouTube hold likely spam, X Quality filter. Set it once, sleep better. Your comments drive distribution signals - keep them human.
  • Use UTMs on every link you share and watch referrers - t.co, l.instagram.com, news.google.com. Spikes with 5-second sessions are leeches. Don’t celebrate noise.
  • Give the algorithms human bait - YouTube: cut 2 Shorts from every long video and enable Remix. TikTok: post part 1 of a 3-part series, explicitly invite Stitch. Instagram: publish a save-worthy carousel and use Collab. These create real user actions that platforms actually boost.
  • Rate-limit the swarm - on X, temporarily lock replies to followers when a thread pops. If a keyword attracts spam, unpin it. You’re steering a school, not fighting a shark.

The turn: there is no secret spell. Chasing fake engagement gets you quietly downranked or loudly slapped. The boring plumbing - metadata, structure, filters, series content - pulls in cleaner fish all day.

My take: stop hunting sharks for clout. Build a cleaner station and let the reef work for you. 🦈

What did you set up this week - OG tags, filters, or Shorts/Stitch/Collab - and what moved first?

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