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Created December 28, 2025 11:31
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LinkedIn Post - 2025-12-28 06:31
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half-the-internet-is-machines-that-doesnt-mean-youve-got-a-free-army-to-juice.md

Half the internet is machines. That doesn’t mean you’ve got a free army to juice your posts. It means more noise, more junk, more traps.

Here’s the sting - there’s no magic emoji or keyword that summons helpful bots. The junk that shows up from hashtag-scrapers gets thrown out by ranking systems. Best case, it does nothing. Worst case, your reach gets throttled.

My AI research agent pulled the raw stuff - roughly half of web traffic is automated, and a big chunk is AI crawlers. Not growth fairies. Platforms bury fake or low-quality engagement. They look at watch time, saves, replies with substance. Not raw counts. So stop trying to charm bots. Make them work for you without getting burned.

How to exploit the botty web the clean way:

  • Feed the good bots - set clean Open Graph and Twitter Card metadata on your links so previews are sharp. No ugly defaults. Crisp title, 1 line description, proper image.
  • Keep an RSS feed and a sitemap. If you qualify, submit to Google News. Syndicate to one place that already has readers - LinkedIn Articles or Flipboard. One channel, not ten clones.
  • Add Schema.org to your site so AI crawlers know what the hell your content is.
  • Cross-post smart - rewrite the copy per platform. Don’t dump the same text to five accounts at the same minute. That’s a spam smell, especially on X.
  • Turn on comment filters now - YouTube hold for review, Instagram Hidden Words, TikTok filters, X Quality filter. Kill “DM me” crypto junk before it poisons your signals.
  • Watch quality, not vanity - saves, completion, average view duration. If a traffic source gives you 3-second zombies, cut it.
  • Collaborate natively - IG Collab, TikTok Duet or Spark authorization, YouTube Remix. Borrow real audiences, not fake ones.
  • Set simple alerts - GA4 plus UTM links on your posts. If you see a weird spike from odd geos with zero dwell time, pull the link and move on.

The catch - even if you attract a swarm, platforms discount it. All that noise can push your real audience out of the blast radius.

My take - bots won’t make you big. Clean previews, human retention, and legit collabs will. Treat bots like weather - prepare for them, don’t worship them. 🤖

What’s your niche? Drop it and I’ll turn this into a one-page, do-it-now playbook for your content stack.

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